StoryCoach publication

Not the feeling of victory I was expecting

September 18, 2025 Michael Troy
Story

Eight months. That's how long I'd been living and breathing the EastCoast Retail deal. What started as a promising lead had evolved into endless conference calls, redlined contracts, and 3AM email exchanges with their legal team.

"We're thinking of going with another partner," their CEO had casually mentioned in month five, nearly sending our quarterly projections into free fall.

Today, as I watched their signature appear on the DocuSign notification, I felt nothing at first. Then a wave—not euphoria, but something deeper. Relief. The deal represented 30% of our projected annual growth. My team had weathered three separate negotiations breakdowns. And now, it was done.

"Congratulations," my boss texted. "Dinner's on the company card tonight."

I should have called friends. Should have popped champagne. Instead, I ordered pad thai from the place around the corner—the one with the delivery guy who knows my name.

At home, I kicked off my shoes, turned on the TV without really watching it. The container sat half-empty on my coffee table as my eyes grew heavy. Eight months of adrenaline finally ebbing away.

By 9PM, I was asleep on the couch, achievement wrapped around me like a comfortable blanket. Sometimes victory looks exactly like this—not a celebration, but finally allowing yourself to rest.