The Crash & Burn exercise is a stream-of-consciousness writing practice that helps jog your brain to uncover forgotten memories. It's a simple yet powerful technique to access stories you didn't realize you had.
The Process
- Set a timer for 10 minutes
- Write down whatever words come to your mind
- Link words and ideas together if it helps
- Don't worry about making sense—just keep writing
- When time is up, review what you've written for story triggers
When you sign up for StoryCoach, you'll get an email once a month reminding you to do the Crash & Burn exercise. Over time, you'll trigger memories that will add to your collection of potential story material.
As Matthew Dicks shares in his book, follow these critical guidelines to make the most of your Crash & Burn exercise:
Don't get attached to any one idea
Let thoughts flow freely without fixating on specific ideas. The goal is quantity and variety.
Don't judge any thought or idea
Suspend all judgment. Every thought has potential value, regardless of how strange or insignificant it might seem.
Don't allow your fingers to stop moving
Maintain constant motion. If you get stuck, write the same word repeatedly until new ideas emerge.

Unlocks Subconscious Memories
Bypasses your conscious filters to access forgotten experiences and moments that may contain powerful stories.
Discovers Unexpected Connections
Reveals surprising links between seemingly unrelated memories, creating rich material for unique stories.
Strengthens Creative Muscles
Builds your ability to think freely and creatively, enhancing both storytelling and general creativity.
Breaks Through Writer's Block
Helps overcome creative obstacles by removing pressure and expectations from the writing process.
Time It Right
Do this exercise when you're relaxed and free from distractions. Early morning or late evening often works best when your mind is less cluttered with daily concerns.
Use Paper & Pen
While typing works, many find that the physical act of handwriting creates a stronger connection to memory and creativity, unlocking different neural pathways.
Review Mindfully
After completing the exercise, review what you've written with curiosity rather than criticism. Circle or highlight words that trigger emotional responses for further exploration.
StoryCoach makes it easy to incorporate the Crash & Burn exercise into your storytelling practice:
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Monthly Reminders
Receive gentle nudges to practice this powerful exercise regularly
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Digital Storage
Save your Crash & Burn exercises in one secure place for easy reference
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Story Development
Turn promising ideas from your exercises into fully developed stories
Premium Features
- AI-powered memory analysis
- Custom reminder frequency
- Advanced memory categorization
- Story development suggestions
Ready to uncover hidden stories with Crash & Burn?
Join StoryCoach today and discover powerful stories you never knew you had!